Montenegro's e-commerce sector is projected to reach €150 million in 2026, reflecting steady growth fueled by increased internet penetration and smartphone usage. Personalization strategies are widely adopted, with 75% of online stores using tailored recommendations to boost sales and customer loyalty. The mobile commerce share continues to grow, now representing 60% of total transactions, indicating a shift toward mobile-first shopping experiences.
This digital shift enhances customer engagement, with 65% of consumers interacting with personalized offers. The average order value remains healthy at €85, signifying effective cross-selling and upselling techniques. As Montenegro's digital infrastructure improves, e-commerce businesses are expected to invest more in AI-driven personalization to meet evolving consumer expectations.