The affiliate marketing landscape in Mongolia has seen steady growth, with a 12.5% share of total digital advertising in 2026. This increase reflects rising digital engagement and the expansion of online shopping platforms. The conversion rate of 4.8% indicates effective affiliate campaigns, especially in e-commerce sectors like electronics and fashion. Marketers are enhancing their strategies to capitalize on Mongolia's growing internet penetration and mobile usage.
Affiliate earnings are strengthening, with an average commission rate of 8.2%, incentivizing more local content creators and influencers. Monthly clicks reaching 1.3 million highlight the sector's popularity among Mongolian internet users. Investments in affiliate marketing are also rising, totaling approximately 85 billion tögrög, which underscores its importance in the country's digital economy and future growth potential.