In 2026, Mongolia's affiliate marketing ecosystem has matured, with the average cookie duration reaching 30 days. This duration allows affiliates to earn commissions over a reasonable period, boosting engagement and revenue. The total affiliate revenue has grown to approximately USD 4.2 million, reflecting increased digital investment and consumer online activity. The number of active affiliates has also risen, indicating expanding interest in performance marketing within the country.
Mongolia's e-commerce sector is driving much of this growth, with a 3.5% average conversion rate and an average CPA of about USD 5.25. These metrics suggest that online merchants are investing more in targeted affiliate campaigns. The evolving digital infrastructure and increased smartphone penetration are likely to further support the expansion of affiliate marketing, contributing to a more vibrant online economy by 2026.