Mongolia's affiliate marketing sector is experiencing rapid growth, with commission rates averaging around 12.5%. The expansion of e-commerce platforms and increased internet penetration—reaching 78%—are fueling affiliate activities across the country. Digital advertising expenditures are projected to reach approximately 157 million USD, reflecting heightened investment by brands seeking to leverage local influencers and online channels.
The number of active affiliates is estimated at over 5,200, indicating a vibrant and expanding community of digital marketers. With a 25% growth in e-commerce revenue driven by affiliate efforts, Mongolia's digital economy is set to become a significant contributor to its overall economic development. This trend highlights the increasing importance of affiliate marketing in Mongolia's digital and retail sectors.