Monaco's digital advertising market continues to grow steadily, driven by its affluent population and high internet penetration. In 2026, the total digital ad spend reached €50 million, reflecting strong investments by luxury brands and local businesses aiming to reach high-net-worth individuals. The mobile ad share at 65% underscores the country's high smartphone usage and emphasis on mobile marketing strategies.
Programmatic advertising is dominant, accounting for over 65% of total digital ad expenditure, leveraging advanced targeting capabilities. With an average digital ad revenue per capita of €8,200, Monaco remains a lucrative niche for digital marketers. The consistent growth rate of 8.2% suggests a resilient market poised for further expansion in personalized and immersive digital advertising formats.