E-commerce Statistics in Moldova (2026)

Moldova's subscription e-commerce sector is experiencing steady growth in 2026, driven by increasing internet penetration and digital literacy. The market has expanded significantly, with revenues reaching an estimated USD 45 million, reflecting greater consumer trust in online subscription services such as digital media, meal kits, and personal care boxes. The rising number of active users indicates expanding market acceptance among Moldovan consumers, especially among the younger demographic.

The average monthly spend of USD 38 showcases a cautious but growing consumer interest in subscription models. The sector's annual growth rate of 12.5% underscores its potential for further expansion, supported by an increasing number of dedicated platforms. As Moldova continues its digital transformation, businesses are expected to innovate and diversify offerings, fostering a more competitive subscription e-commerce environment across the country.