Moldova's social media landscape continues to grow with approximately 1.8 million users, reflecting a 10% increase from 2025. The penetration rate now reaches 62%, indicating broad digital engagement across the country. Users spend nearly three hours daily on social platforms, emphasizing the importance of social media for communication and entertainment. Marketers are increasingly investing in targeted campaigns, with a focus on Facebook and Instagram, which dominate the digital advertising space.
The social media marketing expenditure in Moldova is projected to reach around MDL 350 million ($20 million), supporting local businesses and international brands. As digital literacy improves, more Moldovans are engaging with brands online, making social media a vital channel for marketing strategies. The popularity of TikTok also continues to rise, offering new opportunities for influencer marketing and viral campaigns. Overall, social media remains a key driver of digital growth in Moldova in 2026.