In 2026, Moldova's SaaS industry continues to grow rapidly, with a free trial conversion rate of 15.8%. This indicates increasing effectiveness of onboarding strategies and product value perception among users. The average monthly revenue per user has risen to €38, reflecting higher subscription prices and enhanced service offerings tailored for local businesses.
The total SaaS market revenue is projected to reach €120 million, driven by expanding digital adoption and SME engagement. With 3.2 million SaaS subscribers, Moldova demonstrates a robust digital economy. The industry’s growth rate of 18.5% underscores a thriving tech ecosystem, attracting both local and international SaaS providers seeking growth opportunities in Eastern Europe.