In 2026, Instagram remains the leading platform for influencer marketing in Moldova, favored for its visual appeal and broad reach. The average engagement rate of 4.2% reflects improved content quality and audience interaction. Influencer collaborations are increasingly diverse, with lifestyle and fashion content drawing the most attention from brands seeking to connect with younger audiences.
Spending on influencer marketing has reached approximately MDL 75 million (USD 4.2 million), showing significant growth in digital advertising investments. The influencer community has expanded to over 12,500 active creators, indicating a maturing digital ecosystem. Brands are leveraging these influencers to promote products more authentically, aiming to boost brand loyalty and sales in the local market.