In 2026, Moldova's influencer marketing sector faces challenges with a fraud rate of approximately 12.5%, highlighting the need for better verification processes. Despite these issues, the average engagement rate remains modest at 3.2%, reflecting growing but cautious consumer trust. The rising investments, totaling around MDL 150 million, indicate a strong interest from brands eager to tap into digital audiences, though authenticity remains a concern.
With over 4,200 influencers actively creating content, Moldova's digital marketing landscape is expanding rapidly. Consumers' trust in influencer recommendations is relatively high at 68%, but the industry must address fraud to sustain growth. As digital literacy improves, brands are expected to refine influencer vetting, leading to more genuine collaborations and better ROI in the near future.