In 2026, Moldova's influencer marketing landscape continues to grow, with an average engagement rate of 4.8%, reflecting increased content relevance and audience interaction. Influencers are seeing around 1,200 likes per post, indicating active follower engagement, especially on visual platforms like Instagram, which accounts for 65% of content interactions. The follower base is expanding at a steady 12.5% monthly growth rate, driven by rising internet penetration and social media adoption.
Spending on influencer marketing reached approximately €3.2 million in 2026, showcasing Moldova's commitment to digital advertising. Brands are increasingly leveraging local influencers to enhance brand awareness and trust among consumers. As digital maturity advances, influencer campaigns are expected to become more targeted and data-driven, further boosting engagement rates and ROI for local businesses seeking to expand their digital footprint.