In Moldova, email segmentation has become a standard practice, with 65% of businesses adopting targeted strategies. This shift has contributed to increased engagement, though open rates still hover around 22.5%. The growing use of personalization, at 58%, indicates a focus on delivering relevant content to improve customer relationships. Mobile email consumption dominates, with 71% of users accessing emails via smartphones, emphasizing the need for mobile-optimized campaigns.
The 2026 landscape shows that Moldovan companies are increasingly leveraging data-driven email marketing tactics. Enhanced segmentation and personalization have helped improve click-through rates, which stand at 4.8%. As email remains a cost-effective marketing channel, businesses are expected to further refine their strategies, especially on mobile platforms, to capitalize on the high mobile engagement rates and expand their customer base effectively.