Influencer Marketing Statistics in Moldova (2026)

By 2026, Moldova's influencer marketing landscape has expanded significantly, with over 3,200 active influencers and a total spend of approximately MMD 45 million ($2.6 million USD). The engagement rate remains high at 4.5%, indicating effective influencer-brand collaborations. Increased adoption by local brands, now at 68%, reflects a growing trust in influencer marketing as a key promotional channel in Moldova's digital economy.

The annual growth rate of influencer marketing budgets has been steady at 15%, driven by the rising digital penetration and social media usage among Moldovan consumers. Small and medium enterprises increasingly leverage local influencers to reach niche audiences, making influencer marketing a vital part of Moldova's advertising strategies. This trend is expected to continue as digital infrastructure and influencer ecosystems mature further.