Moldova's affiliate marketing sector has seen significant growth, with average commission rates reaching 12.5% in 2026. The increasing digital penetration, now at 78%, reflects wider adoption of online shopping and digital advertising. The sector's total revenue is projected at USD 24 million, driven by a rising number of active marketers and expanding e-commerce platforms, indicating a mature and dynamic affiliate ecosystem.
The growth in affiliate marketing in Moldova is supported by improved internet infrastructure and increased smartphone adoption. E-commerce sales facilitated through affiliate links are expected to reach USD 147 million, demonstrating the sector's contribution to the country's digital economy. This trend suggests continued expansion, with more businesses leveraging affiliates to reach local consumers and boost sales.