Digital Advertising Statistics in Mexico (2026)

Mexico's digital advertising market continues to expand rapidly, with total spend reaching approximately 4.2 billion USD in 2026. A significant portion of this investment is directed toward mobile platforms, reflecting high smartphone penetration and mobile-first consumer behavior. The digital market now accounts for over half of the country's total advertising expenditure, underscoring the shift from traditional media to digital channels.

This growth is driven by increased digital engagement, e-commerce expansion, and targeted advertising strategies. Small and medium-sized enterprises are notably increasing their digital budgets, with average spends rising to USD 35,000 per business. As digital ad revenue continues to grow at 14% annually, Mexico remains a dynamic and expanding digital advertising landscape with ample opportunities for marketers.