Mauritius has seen rapid growth in TikTok’s user base, reaching 1.5 million active users in 2026, which is a significant portion of the population. Daily usage averages over an hour, indicating high engagement levels that brands can leverage for targeted marketing campaigns. The rise in social media advertising spending highlights the increasing importance of digital platforms for local businesses aiming to connect with younger demographics.
With over two-thirds of businesses utilizing TikTok ads, Mauritius demonstrates a strong digital marketing adoption rate. The average engagement rate of 7.3% per post suggests content resonates well with audiences, offering substantial ROI for marketers. As digital adoption continues expanding, TikTok remains a key channel for social media marketing growth in the country.