1.8 million
Total Social Media Users
Projected number of social media users in Mauritius in 2026
62%
Penetration Rate
Percentage of the population using social media in 2026
2 hours 45 minutes
Average Daily Usage
Average time spent on social media per day per user
$45 million USD
Social Media Advertising Spend
Total advertising expenditure on social media platforms in 2026
Facebook 78%, Instagram 65%, TikTok 52%
Top Platform Usage
Distribution of platform usage among social media users
Mauritius is experiencing a steady increase in social media users, reaching an estimated 1.8 million by 2026. The penetration rate signifies that over half of the population actively engages with social media daily, presenting significant marketing opportunities for brands. With users spending almost three hours daily online, businesses can leverage targeted advertising to boost engagement and sales.
Digital marketing strategies in Mauritius are shifting towards video content and influencer collaborations, given the popularity of platforms like TikTok and Instagram. The projected $45 million USD in ad spend indicates growing confidence among local and international advertisers, aiming to tap into the digitally connected Mauritian demographic for brand awareness and customer loyalty.
Frequently Asked Questions
What are the most popular social media platforms in Mauritius in 2026?
Facebook remains the dominant platform with 78% usage, followed by Instagram at 65%, and TikTok at 52%, reflecting diverse content preferences.
How much are businesses expected to spend on social media advertising in Mauritius by 2026?
Businesses are projected to spend around $45 million USD on social media advertising, focusing on video content and influencer marketing.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.