Mauritius has seen a significant surge in social media ROI, reaching an estimated 35% in 2026. The increased ad spend and digital engagement reflect the country's expanding digital economy and marketers' focus on targeted campaigns. With over 65% of the population actively involved daily, businesses are leveraging social platforms to boost brand awareness and sales.
The growing influence of social media in Mauritius has led to a strategic shift towards influencer marketing, with USD 3.5 million allocated in 2026. The dominance of Facebook and Instagram remains steady, while TikTok's rapid growth indicates a shift towards short-form video content. This trend highlights the importance of digital innovation for business growth in the island nation.