1.2 million
Social Commerce Users
Number of active social commerce users in Mauritius in 2026
MUR 2.3 billion (USD 55 million)
Market Revenue
Total social commerce revenue generated in 2026
MUR 1,917 (USD 45)
Average Spend per User
Average monthly spending per social commerce user
78%
Trust Level in Social Commerce
Percentage of users trusting social commerce platforms
35
Number of Social Commerce Platforms
Active local and international platforms operating in Mauritius
By 2026, Mauritius has seen significant growth in social commerce, with over 1.2 million active users. The market revenue has reached approximately MUR 2.3 billion, reflecting increased trust and digital adoption. Users tend to spend around MUR 1,917 monthly, indicating strong consumer engagement driven by local preferences and reliable online payment systems. The surge in platform numbers further emphasizes Mauritius' expanding digital retail landscape.
Trust remains a crucial factor, with 78% of users expressing confidence in social commerce platforms. This high trust level supports continued market growth and vendor participation. As digital infrastructure improves, social commerce is expected to become a primary shopping channel, especially among younger demographics. Local businesses increasingly leverage social media to reach consumers directly, boosting overall economic activity in the digital space.
Frequently Asked Questions
What are the major social commerce platforms in Mauritius?
Major platforms include Facebook Marketplace, Instagram Shops, and local apps like MCommerce and ShopMauritius, which are popular among users.
How has social commerce trust impacted consumer behavior in Mauritius?
High trust levels have increased online purchase frequency, enhanced vendor reputation, and encouraged new users to adopt social commerce.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.