By 2026, Mauritius's search ad revenue is projected to reach MUR 2.1 billion, reflecting increased digital advertising investments driven by rising internet usage and mobile adoption. Google dominates the search engine landscape with a 78% market share, indicating its continued influence in digital marketing strategies across the country.
Digital penetration in Mauritius has grown to 68%, enabling advertisers to target a broader audience effectively. The average CPC stands at MUR 15.50, showing moderate competition among advertisers. The number of active search advertisers has increased to 1,250, highlighting the expanding digital economy and evolving consumer behavior in the region.