4.8%
Average Click-Through Rate (CTR)
Retargeting ads in Mauritius see an average CTR of 4.8% in 2026, reflecting increased ad relevance and targeting precision.
3.2%
Conversion Rate
The conversion rate for retargeting campaigns reaches 3.2%, indicating effective audience engagement and campaign optimization.
MUR 15 (USD 0.33)
Average Cost Per Click (CPC)
The average CPC for retargeting ads is MUR 15, showcasing competitive ad costs in Mauritius's growing digital advertising market.
MUR 1.2 billion (USD 27 million)
Ad Spend on PPC & Retargeting
Mauritius allocates approximately MUR 1.2 billion towards PPC and retargeting ads in 2026, reflecting increased marketing investments.
72%
Digital Advertising Penetration
Digital advertising penetration in Mauritius reaches 72%, indicating widespread adoption of online marketing strategies.
Mauritius has seen a significant boost in retargeting effectiveness by 2026, with higher CTRs and conversion rates driven by improved ad relevance and consumer engagement. The rising digital penetration supports more targeted campaigns, leading to better ROI for advertisers. The competitive CPC rates make retargeting a cost-effective strategy for local businesses aiming to expand their online presence.
The substantial ad spend of around USD 27 million indicates strong confidence in digital marketing channels. As more Mauritians go online, businesses increasingly invest in PPC and retargeting ads to capture and convert this growing digital audience. Overall, Mauritius's digital advertising landscape is becoming more sophisticated and data-driven, promising continued growth and innovation.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.