In 2026, Mauritius has seen significant growth in PPC advertising, with an average ROI of 350%, indicating high efficiency in digital marketing investments. The total digital ad spend has reached approximately MUR 2.5 billion (USD 55 million), reflecting increased business focus on online channels. The average CPC remains affordable at MUR 45 (USD 1), making PPC campaigns accessible to small and medium enterprises.
Mobile users dominate the digital landscape, with a 3.9% conversion rate for mobile PPC ads, emphasizing the importance of mobile-first strategies. The average CTR of 4.8% demonstrates effective targeting and ad relevance, helping businesses maximize their advertising budgets. Overall, Mauritius's digital advertising environment is thriving, with promising ROI and expanding online consumer engagement.