In 2026, Mauritius has seen a steady increase in PPC conversion rates, now averaging 4.8%, driven by improved ad relevance and targeting. Digital ad spend has grown to approximately MUR 2.1 billion, reflecting the country's expanding digital economy and increased online shopping activity. The average CTR stands at 3.2%, indicating effective ad placement and creative strategies, while CPC remains affordable at around MUR 35, making paid campaigns accessible for local businesses.
Mobile devices dominate the paid advertising landscape, accounting for 68% of interactions, emphasizing the importance of mobile-optimized campaigns. As Mauritius continues digital transformation, advertisers are investing more in targeted PPC strategies to maximize ROI. The evolving digital infrastructure and increased smartphone usage are expected to sustain this growth, making paid advertising a vital component of marketing efforts across sectors in 2026.