Mauritius has seen a significant increase in mobile ad spending, reaching USD 45 million in 2026, driven by widespread mobile device adoption and growing digital engagement. With a mobile penetration rate of 92%, businesses are prioritizing mobile marketing strategies to reach consumers effectively. The average user spends nearly four hours daily on their mobile devices, creating ample opportunities for targeted advertising.
The dominance of mobile advertising is reflected in its 68% share of the digital ad budget, emphasizing the shift towards mobile-first marketing. The rise of over 1,200 mobile ad campaigns demonstrates a vibrant digital marketing ecosystem. As Mauritius continues to develop its digital infrastructure, mobile marketing is expected to become even more integral to the country's advertising landscape.