Influencer Marketing Statistics in Mauritius (2026)

Mauritius has experienced a significant boost in influencer marketing ROI, reaching around 350% in 2026. The increasing digital engagement across social platforms has amplified the effectiveness of influencer collaborations, especially in sectors like tourism, fashion, and local cuisine. With rising follower counts and higher engagement rates, brands are allocating more budget towards influencer campaigns to reach targeted audiences efficiently.

Digital advertising spending has grown substantially, hitting approximately MUR 1.2 billion (USD 27 million). Top influencers now average 120,000 followers, reflecting the country's expanding digital footprint. The high brand collaboration rate of 72% indicates strong industry trust and reliance on influencer marketing as a key promotional strategy in Mauritius this year.