Mauritius's digital advertising market is expected to grow significantly by 2026, with a projected spend of USD 45 million. Mobile advertising continues to dominate, capturing nearly 70% of total digital ad budgets, driven by high smartphone penetration and increasing digital engagement. Despite growth, ad fraud remains a concern, with an estimated rate of 12.5%, necessitating advanced fraud detection measures to protect advertisers and consumers.
The expanding digital audience, totaling around 2.8 million users, supports the robust growth in e-commerce, which is projected to generate USD 220 million in revenue. As digital adoption accelerates, Mauritius faces the challenge of combating ad fraud while leveraging digital channels for economic development. Investment in technology and regulatory frameworks will be crucial to sustain healthy industry growth and consumer trust.