1.8 million
Number of internet users
Continued growth in digital adoption, representing 92% of the population
68%
Percentage of users using multiple devices
Majority of Mauritian internet users access services across smartphones, tablets, and desktops
4.2
Average daily cross-device sessions per user
Reflects increasing reliance on seamless multi-device experiences
€120 million (~$135 million)
Revenue from digital advertising (USD)
Digital ad spend continues to rise, driven by targeted cross-device campaigns
45%
E-commerce penetration rate
Nearly half of internet users shop online, enabled by cross-device tracking for personalized ads
Mauritius has seen remarkable growth in digital activity by 2026, with 92% of the population now online. Cross-device tracking has become essential for marketers to understand user behavior across smartphones, tablets, and desktops, leading to more effective advertising strategies. The increasing number of users accessing multiple devices daily indicates a shift towards integrated digital experiences, fostering increased e-commerce activity and digital revenues.
The digital advertising market in Mauritius is booming, with revenues reaching approximately €120 million. Businesses are leveraging cross-device tracking analytics to improve targeting and personalization, which boosts online sales and customer engagement. As digital infrastructure continues to improve, expect further innovations in web analytics and a deeper integration of cross-device data to enhance user experiences and business growth.
Frequently Asked Questions
What is the role of cross-device tracking in Mauritius's digital economy?
It enables businesses to connect user interactions across multiple devices, improving personalization, targeting, and overall marketing effectiveness.
How has e-commerce evolved in Mauritius by 2026?
E-commerce has grown significantly with a 45% penetration rate, aided by cross-device tracking which allows for seamless shopping experiences across devices.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.