In Mauritius, the average affiliate cookie duration is projected at 30 days in 2026, enabling affiliates to earn commissions for extended user actions. This duration supports effective affiliate programs in a growing digital economy. Digital advertising spend is expected to reach MUR 1.2 billion, reflecting increased investment in online channels. E-commerce revenue continues to rise, reaching an estimated MUR 25 billion, driven by mobile adoption and improved internet infrastructure.
With nearly half of Mauritius businesses embracing affiliate marketing, the strategy is becoming vital for digital growth. The average conversion rate of 5.8% indicates a healthy engagement level, boosting overall sales. As the digital landscape evolves, Mauritius firms are leveraging longer cookie durations and targeted campaigns to maximize ROI in competitive markets.