Affiliate Marketing Statistics in Mauritius (2026)

By 2026, Mauritius has seen a steady increase in affiliate marketing activity, with an average commission rate of 8.5%. The growing digital economy and rising e-commerce adoption are fueling this expansion. The number of active affiliate marketers has grown to over 12,000, reflecting increased entrepreneurial activity in the online space. Total affiliate sales revenue reached approximately USD 54 million, indicating robust participation from local businesses and content creators.

E-commerce penetration continues to climb, reaching nearly 29%, supported by improved internet infrastructure and mobile access. Digital advertising investments have also surged, with over USD 25 million spent on campaigns. This growth underscores Mauritius’s evolving digital landscape and the increasing importance of affiliate marketing as a revenue channel for local and regional brands. The sector is poised for further expansion as consumer trust and online shopping habits strengthen.