Mauritania has seen a significant increase in social media users, reaching 1.8 million in 2026, which is approximately 45% of its population. This growth indicates a rising digital engagement among Mauritanians, especially through platforms like Facebook, which remains the dominant channel. Businesses are increasingly leveraging social media marketing to reach this expanding audience, with ad spend totaling around $12 million USD this year.
The average daily time spent on social media has grown to over two hours, reflecting deeper user engagement. This trend offers vast opportunities for targeted marketing campaigns and brand awareness initiatives. As internet infrastructure improves, more Mauritanians are expected to join social networks, further boosting the digital economy and providing new avenues for marketers and content creators.