Mauritania's social commerce landscape in 2026 shows rapid growth, with over 1.2 million users actively engaging in online shopping through social platforms. Digital payment methods have become the norm, with 65% of transactions completed electronically, reflecting increased trust and infrastructure development. Mobile payments dominate, accounting for nearly 78% of all social commerce payments, driven by widespread smartphone adoption and improved network coverage.
The average transaction value has reached approximately ₣8,500, indicating a steady increase in consumer purchasing power and confidence. Total social commerce revenue has surpassed ₣102 million, demonstrating the sector's expanding contribution to the digital economy. Continued investments in payment security and digital literacy are expected to further accelerate growth, making social commerce a vital component of Mauritania's e-commerce ecosystem.