The internet penetration rate in Mauritania is projected to reach 45% in 2026, driven by improved infrastructure and smartphone adoption. This growth fuels increased online search activity, with Google maintaining a dominant 78% market share. The average user performs around 18 searches daily, indicating heightened digital engagement across various sectors, including commerce and education.
Mobile devices continue to be the primary tool for search activities, accounting for 82% of all queries. This trend supports the rise in mobile advertising, which generated approximately USD 15 million in revenue this year. Overall, Mauritania's digital search landscape is expanding rapidly, supporting economic development and digital literacy initiatives.