E-commerce Statistics in Mauritania (2026)

Mauritania's e-commerce sector is experiencing rapid growth, driven by increased internet access and smartphone adoption. With a revenue of USD 150 million in 2026, the market is expanding as more consumers shift to online shopping, especially through mobile devices which account for 62% of transactions. Personalization features are becoming standard, enhancing customer engagement and boosting sales among the 1.2 million users involved.

Despite the positive trends, Mauritania still faces challenges such as limited digital infrastructure and low overall internet penetration of 43%. However, the rising adoption of personalized e-commerce solutions indicates a move toward more tailored shopping experiences, which will likely further stimulate e-commerce growth. Businesses that leverage data-driven personalization are poised to capture more market share in this emerging economy.