Digital Advertising Statistics in Mauritania (2026)

Mauritania's digital advertising market in 2026 shows steady growth with a total spend of approximately $45 million USD. Despite this, digital ad fraud remains a concern, with a rate of 12.5%, indicating that over one-eighth of impressions could be fraudulent. Mobile advertising dominates the landscape, accounting for nearly 70% of ad reach, reflecting the country's high mobile device usage. The average CPM remains modest at $3.20, suggesting cost-effective advertising opportunities for local and international brands.

The digital ad ecosystem in Mauritania continues to mature, with click-through rates around 1.2%, aligning with regional averages. Marketers need to be vigilant against ad fraud, which can significantly impact ROI. As internet penetration increases, especially through mobile devices, the advertising landscape is set for further expansion. Emphasizing fraud prevention and optimizing mobile campaigns can help brands maximize their digital advertising effectiveness in the coming years.