Malta's influencer marketing spend has grown significantly in 2026, reaching €15 million, reflecting increased digital advertising adoption among local brands. The average sponsored post now costs about €1,200, indicating higher engagement rates and influencer value. With over 2,300 active influencers, Malta's social media landscape is vibrant, primarily driven by Instagram, which remains the top platform for campaigns. This trend underscores Malta's digital maturity and the strategic importance of influencer collaborations.
The widespread adoption of influencer marketing by 65% of Maltese brands demonstrates its effectiveness in reaching target audiences and boosting brand visibility. The rising investments are complemented by the growing number of local influencers, which creates more diverse partnership opportunities. As digital channels continue to evolve, Maltese businesses are increasingly leveraging influencer strategies to stay competitive and engage consumers authentically in 2026.