€45 million
Social Commerce Market Size
Malta's social commerce market is projected to reach €45 million in 2026.
210,000
Number of Social Commerce Users
Approximately 210,000 Maltese consumers actively engage in social commerce.
€85
Average Monthly Spend per User
On average, users spend €85 monthly on social commerce platforms.
Facebook (65%), Instagram (25%), TikTok (10%)
Popular Platforms
Facebook remains the dominant social commerce platform in Malta.
4.8%
Conversion Rate
The average conversion rate for social commerce transactions is 4.8%.
Malta's social commerce sector is experiencing steady growth, driven by increased mobile device usage and digital engagement. The majority of transactions occur on Facebook, reflecting its strong presence and user trust within the country. Local businesses are increasingly adopting social commerce strategies to reach consumers directly, fostering a vibrant online shopping environment.
Consumer confidence in social commerce continues to rise, with younger demographics leading the adoption. The average spend per user indicates a significant shift towards online purchasing. As digital infrastructure improves, Malta's social commerce ecosystem is expected to expand further, offering new opportunities for retailers and entrepreneurs alike.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.