Malta's e-commerce landscape continues to expand with over 1,200 active Shopify stores, marking a significant growth in the local digital economy. The average monthly traffic per store has increased, indicating higher consumer engagement and improved online shopping habits. Total revenue from online sales has reached approximately USD 150 million, demonstrating the country's rising digital commercial activity.
The dominance of Shopify as the preferred CMS platform suggests a mature and accessible e-commerce environment. The conversion rate of 2.8% reflects effective online marketing strategies and user experience design. Small and medium-sized businesses in Malta are increasingly adopting website builders, fostering a vibrant and competitive online marketplace that is expected to grow further in the coming years.