3.2%
Average Email Click-Through Rate
Malta's email campaigns see a 3.2% CTR in 2026, reflecting increased digital engagement.
22.5%
Email Open Rate
The average open rate for Maltese emails stands at 22.5%, indicating steady subscriber interest.
1,150
Average Clicks per Campaign
On average, each email campaign garners about 1,150 clicks across Malta.
45.8%
Mobile Email Engagement Rate
Nearly half of email interactions occur on mobile devices in Malta.
7.4%
Email List Growth Rate
Malta's email subscriber list grows at a rate of 7.4% annually in 2026.
Despite a modest open rate of 22.5%, Maltese brands are effectively leveraging targeted campaigns to increase clicks, averaging over 1,100 per campaign. The consistent subscriber list growth indicates a healthy interest in email marketing, driven by digital transformation initiatives across sectors like tourism, finance, and retail, positioning Malta as a competitive digital economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.