Malta's affiliate marketing sector continues to expand, with a traffic share reaching 35% in 2026, reflecting its importance in the digital advertising ecosystem. The €120 million revenue indicates strong growth, driven by the country's increasing online engagement and digital adoption. The rise of local and international brands investing in affiliate channels has contributed significantly to this growth, making Malta a notable player in the regional digital economy.
The active affiliate marketer base has grown to 4,500, supported by improved digital infrastructure and favorable regulatory conditions. With €25 million spent annually on digital ads through affiliate channels, Malta demonstrates a mature and competitive market. An average conversion rate of 8.2% highlights the efficiency of local campaigns, underscoring Malta's strategic position for digital marketing and e-commerce expansion in the Mediterranean.