Malta's affiliate marketing landscape in 2026 shows a dominant mobile share, with 68% of traffic originating from smartphones and tablets. The high mobile device penetration rate of 93% indicates widespread smartphone usage, facilitating increased mobile-based affiliate campaigns. The average revenue per affiliate has risen to €1,150, reflecting enhanced digital engagement and monetization strategies across sectors such as tourism, gaming, and finance.
Overall, Malta's affiliate marketing sector continues to grow, with total revenues reaching approximately €78 million in 2026. The estimated conversion rate of 4.3% demonstrates effective mobile marketing tactics and a digitally savvy population. As mobile devices further permeate daily life, businesses are increasingly leveraging mobile-first approaches to maximize affiliate earnings and expand their digital footprint.