Malta's affiliate marketing landscape in 2026 exhibits a steady growth with an average commission rate of 8.5%. The sector has expanded significantly, generating approximately €120 million annually, reflecting increased digital engagement and e-commerce activity. The rising number of active marketers indicates a robust local ecosystem, supported by Malta's strategic position and digital infrastructure.
Mobile devices dominate affiliate traffic, accounting for 65%, highlighting the importance of mobile-optimized campaigns. The 12% growth in digital ad spend underscores ongoing investments in online marketing. As Malta continues to embrace digital transformation, affiliate marketing is poised to become an even more vital component of the country's advertising and commerce sectors.