Mali's affiliate marketing sector continues to grow, with an average commission rate of 12.5%. The increasing internet penetration of 38% has expanded online shopping, boosting affiliate opportunities. Local businesses are investing more in digital strategies, leading to higher affiliate earnings and a vibrant community of 58,000 active marketers.
The total e-commerce revenue has reached USD 150 million, reflecting steady economic growth and digital adoption. Affiliates in Mali are now earning an average of USD 85 per month, indicating a viable income source for many. Continued infrastructure improvements and mobile access are expected to further accelerate this upward trend in 2026.