By 2026, Maldives has seen a significant increase in social commerce users, reaching approximately 150,000, driven by increased smartphone penetration and digital literacy. The average transaction value of USD 45 reflects growing consumer trust and the expansion of diverse online payment options. Digital payment penetration has risen to 68%, indicating broader acceptance of cashless transactions in social commerce activities.
This rapid adoption has resulted in 1.2 million transactions monthly, showcasing the country's expanding e-commerce ecosystem. The high e-wallet adoption rate of 74% highlights the shift towards convenient, digital payment methods, fueling further growth in social commerce and digital economy development in Maldives.