Maldives has seen a significant rise in social commerce, with an 8.5% conversion rate in 2026, driven by increased smartphone penetration and improved internet infrastructure. The majority of transactions occur via mobile, reflecting a shift towards mobile-first shopping behaviors among locals and tourists alike. Average order values have steadily increased, indicating growing trust and spending capacity within the digital marketplace.
The total social commerce revenue in Maldives has reached approximately MVR 102 million, showcasing the sector's rapid growth. As more businesses adopt social media platforms for direct sales, the conversion rate is expected to continue rising. Enhanced digital payment options and targeted marketing are key factors fueling this expansion, making social commerce a vital part of Maldives' digital economy.