Social Media Users and Marketing Statistics in Malaysia (2026)

By 2026, Malaysia has seen significant growth in social media adoption, with 24 million users representing 70% of the population. This high penetration indicates social media's integral role in daily life and commerce. The average daily engagement of nearly three hours highlights the platform's importance for both personal use and targeted marketing strategies, making it a key channel for brands aiming to reach Malaysian consumers.

Social media marketing expenditures have risen sharply, reaching over RM 4.2 billion, reflecting its effectiveness in digital advertising campaigns. E-commerce transactions via social media platforms have also surged, accounting for RM 12 billion in sales. These trends demonstrate Malaysia's rapid digital transformation and the increasing reliance on social media for shopping, branding, and customer engagement across various sectors.