Social Commerce Statistics in Malaysia (2026)

Malaysian social commerce continues to grow rapidly, with over 22 million users actively engaging in buying and selling through social platforms. The increasing smartphone penetration and affordable internet have fueled this expansion, making social commerce a dominant retail channel. Businesses leverage these platforms for targeted marketing, resulting in a sales volume of RM 45 billion, reflecting significant consumer trust and engagement.

Consumers favor platforms like Instagram, Facebook, and TikTok for their seamless shopping experiences and social interactions. The average transaction value has risen to RM 1,800, indicating higher disposable incomes and trust in online payments. As social commerce matures, more local brands and SMEs are adopting these channels, further boosting Malaysia's digital economy and fostering trust among users.