In 2026, Malaysia's social commerce sector continues to grow rapidly, with an estimated 17 million users engaging in social shopping activities. The conversion rate has increased to 8.5%, reflecting improved trust and seamless purchasing experiences on platforms like Facebook, Instagram, and TikTok. The total revenue reaches approximately RM 12.4 billion, driven by a rising middle class and increased mobile internet penetration, making social commerce a key retail channel.
The average order value stands at RM 220, indicating consumers are comfortable making mid-sized purchases online. High engagement rates of 72% suggest that Malaysian consumers are highly receptive to targeted marketing and influencer collaborations. As digital infrastructure improves, social commerce's role in the retail ecosystem is set to expand further, fueling innovation and new business models in 2026.