The average cost to produce a podcast in Malaysia has increased slightly to RM 15,000 per episode, reflecting higher production quality and equipment investments. The growth in digital audio advertising revenue, reaching RM 620 million, indicates expanding monetization opportunities for creators. With 4.2 million Malaysians listening monthly, the podcast industry continues to thrive, driven by increased internet access and smartphone usage.
Malaysian listeners now spend about 12 hours weekly on podcasts, demonstrating strong engagement. The number of local creators has grown to 35,000 as content diversity broadens across genres. This vibrant ecosystem supports a dynamic digital audio landscape, attracting both local and international advertisers seeking targeted audiences. As consumption and production rise, Malaysia cements itself as a key player in Southeast Asia's podcast scene.