Mobile Payment Adoption and Mobile Marketing Statistics in Malaysia (2026)

Malaysia's mobile payment ecosystem continues to grow rapidly, with over 22 million users expected in 2026. The market value has surged to approximately RM 25 billion, reflecting increased adoption driven by convenience and digital financial inclusion. Digital wallets are now used by 65% of smartphone users, indicating a mature mobile finance environment that supports diverse transaction types from e-commerce to bill payments.

Mobile marketing remains a vital channel, reaching 78% of internet users in Malaysia. Businesses leverage personalized campaigns to engage consumers effectively. The average mobile spend per user has increased to RM 1,200, highlighting the shift towards digital transactions. Overall, Malaysia's digital payment and marketing landscape are poised for continued growth, fostering a more connected and cashless society.