In 2026, Malaysia's email unsubscribe rate stands at 2.3%, indicating a relatively engaged recipient base. The open rate of 24.7% reflects improving content relevance, as marketers optimize for mobile engagement, which now accounts for 68% of email opens. These metrics suggest that targeted, mobile-friendly campaigns are effective in maintaining user interest in the Malaysian market.
The click-through rate remains steady at 3.4%, showcasing the importance of compelling calls-to-action. With an average ROI of USD 45 per campaign, Malaysian businesses continue to see email marketing as a cost-effective channel. Ongoing personalization and data-driven strategies are likely to further enhance engagement and reduce unsubscribe rates in the coming years.